Visual Identity, Branding, Logo Design, Packaging Design
Bonavista Coffee Company—Identity
Bonavista Coffee Company is a micro coffee roaster based in Newfoundland with an amazing mission to become totally Direct Trade. Owner Jon Howse travels to coffee producing countries to meet with farmers and pay higher prices for better farming practices and higher quality coffee.
¶ The visual identity reflects the forward-thinking nature of the company with simple pastel colours; the giant 'B' emphasizes a history of early European explorers through cartographic lettering. The package design hierarchy brings the farmer and place of origin to the forefront, with extensive information on the back for the curious customer or coffee connoisseur.